Shopping platforms or marketplace apps are usually based on the idea that customers can shop in-house without going to external sites. Amazon is making a revolutionary change to its shopping app.
Buy for Me
The new feature, which we can translate as Buy for Me or Buy for Me, will allow users to shop from external sites in the Amazon application. Moreover, payments will be made through Amazon.
In the new feature, which has started testing with a limited group, after users search, results from the brand's own site are displayed as a separate window next to the usual search results. If the user wishes, they can click on this result and go to the relevant brand's website. When the user clicks on the Buy for Me button, the product is purchased through the Amazon payment system.
Although the payment is made by Amazon, returns, exchanges, shipping and customer service are handled by the relevant store. In the new feature, which has started with a few brands for now, it is thought that the external site will also be optimized according to the terms of the agreement.
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